New Australian office opens for business

The Web Marketing Workshop has now completed the opening of its new office in Australia and will offer a similar range of search engine marketing services and other online marketing support to companies within this region, both through this business and its trading name, Web Search Workshop UK. This comes at a time when the Australian market is seeing a significant growth in online usage.

Following the relocation of Clive Hawkins – the founder and owner of the Web Marketing Workshop UK – to Sydney, the new office for the Australian branch of the company is now trading and providing online marketing support to business websites in Australia, New Zealand and the Pacific region. In addition, the UK and Australian offices are now able to provide round-the-clock support for clients, should they need it.

The new Sydney business has opened at a time when Internet use in Australia is beginning to play an increasingly significant role in the economy. As the take-up of broadband increases, a recent survey by ACNielsen showed that nearly 6 million Australians (30% of the population) are now shopping online – a growth of 13% over the past 12 months – with just over half (51%) saying that they had made repeat purchases. This spending has now exceeded AU$11 billion, or around AU$11,900 annually per shopper.

Of these sales, airline tickets, accommodation and concert or events tickets are the most popular categories. However, the market leaders continue to be the big established brands such as eBay and Qantas, whereas many smaller retailers or e-commerce sites have yet to take advantage of this growing market and need to consider the advantages of website optimisation and pay-per-click advertising to develop their online presence.

As with the UK, there is a growing confidence amongst consumers that the online shopping experience is safe, convenient and often cheaper, so that this trend is likely to continue into the future.

To find out more about the new Australian business and the services being offered, please visit the website or contact us for more details.

Leave a Reply