About Google Ads (AdWords) Certified Partners

You will often see the Google Ads (AdWords) Certified Partners logo on agency websites – including on this site. GACP’s can be online marketing professionals, agencies and sometimes individuals who manage AdWords accounts. But how is the Partners logo achieved and what does it mean?

Certified Partners must meet certain requirements specified by Google – for individuals the entry acceptance is mainly based on passing 2 of Google’s AdWords related exams to demonstrate knowledge of the system. For companies, they must demonstrate management of AdWords campaigns and also the qualification of having passed the exams.

Only qualified companies can display a Partners logo on their website and this should be actively linked to their Partners page on Google directory of recognised Certified Partners. There are often cases of unscrupulous companies or individuals displaying the logo on their website, despite not being qualified and therefore there is no link to the page confirming their status. Therefore, if working with a GACP is important, you should ensure that they are verified members and that you can view their page, such as this one.

Google Certified Partners have invested time and training into using AdWords effectively. Using their expertise should benefit your campaigns and help generate new leads and business from Google’s paid advertising programs. Like many advertisers, you may not have a significant amount of time to invest in learning AdWords and managing your own advertising account, so hiring a professional can help save you time while maximising the return on your investment.

As noted above, Web Marketing Workshop are fully qualified Google Ads (AdWords) Certified Partners, and have been since 2006. We are also proud to have been selected by Google as one of only 5 agencies in Australia to participate in a Pilot Programme since October last year, which has given us additional support, insights and training to help develop our clients’ marketing activity.

For more information about our status as a GCAP and the benefits it brings to our clients, please contact us now.

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