Using LinkedIn Company Pages

In this article we examine the benefits, features and uses of a company page on LinkedIn. This is a topic which should interest companies that are keen to discover how the use of this business networking website can deliver tremendous reach to business professionals and organisations, for a relatively small investment.

LinkedIn is useful for companies’ recruiting, business networking, development, and research. A company page is a centralised location where millions of LinkedIn members can go, to stay informed on company news, products and services, business opportunities and job openings.

It’s relatively straight-forward to create a company profile, with a company logo and weblink. A recent addition has been the option to add a larger image for the business page, in a similar way to Facebook or Google+. It’s then very important to ensure that the page is regularly maintained and stays up to date. Many larger organisations assign a LinkedIn Administrator to look after their profile as part of their social media activity.

The profile includes an overview of your company and key company statistics that can be used to promote your services and products, which can attract leads and opportunities. As it’s a communication and information exchange that’s based on expertise and resources, it provides the benefit of being able to create business relationships with those in similar, or other industries. Creating or joining groups facilitates this as these act as forums for members to have real-world conversations about products, issues, opportunities, events, and referrals of information.

The company profile is accessible from each company employee’s individual profile. So every employee you have on LinkedIn will give you the opportunity to promote your company. Also, each company profile has an area to post careers, so this can replace a traditional job board and expand the company’s reach via its network by posting vacancies on LinkedIn.

Another useful feature of a company profile is that it can be used as a hub for the employees to receive latest news and updated information, such as organisational changes, or promotions. It’s also possible to create posts about forthcoming events, such as tradeshows, conferences, and training seminars.

LinkedIn company pages can be viewed by anyone, whether they’re signed up for LinkedIn or not, or whether they’re following the page or not. The page can be connected to Social Links, such as Facebook, Twitter and your blog’s RSS feed can automatically update the page. A strong company presence will let LinkedIn users follow your company and its updates.

Ensuring that your customers and clients know that they can find you on social media sites will help them to constantly stay up to date about projects that you are working on and advances with your business. Fans of the company page can like, share and comment on the page’s updates, which can be highly effective at increasing the online reach of a company.

This is where you can find out more about LinkedIn Company Pages, or contact us now if you’d like details about how we can promote your company’s online presence through LinkedIn.

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