Book review: The Unusually Useful Web Book

This month we review The Unusually Useful Web Book by June Cohen. This book covers a wide range of areas involved in building an promoting a website – with each section providing checklists, case studies and expert interviews. The book would be of particular use to website owners or project managers, who whilst not needing in-depth knowledge, do need a firm understanding of all aspects and opportunities for a web project.

Read the full review here.

This month’s book review is Search engine visibility by Shari Thurow. This is one of the most concise books on search engine optimisation, and focuses in particular on building ‘search engine friendly’ websites from the outset ‘ a must read for anyone involved in a website’s design.

Read the full review here.

This month’s book review is Firefox Hacks by Nigel McFarlane. This is one of the popular ‘Hacks’ series that cover a range of Internet and Search based topics. Firefox Hacks focuses on the fast-growing web browser that offers a wide range of applications and ‘add-ons’ to make it a very powerful tool for web surfers, marketers and developers alike.

Read the full review of Firefox Hacks here.

This month’s book review is Creating Web Sites by Matthew MacDonald. Sub-titled ‘The Missing Manual’ this is a step-by-step guide for beginners to help explain the elements required when creating and developing a website. It covers a wide range of techniques and factors that might be needed when setting up an online business, either in-house or when briefing and web designers.

Read the full review of Creating Web Sites.

This month’s book review is Search Marketing Strategies by James Colborn. One of a growing number of new titles that focus on this fast growing sector, this book is aimed at marketing professionals who want to understand, plan for, and implement marketing campaigns through search engines, using both optimisation and paid search techniques.

Read the full review of Search Marketing Strategies.

This month our book review takes a slightly different angle from the web marketing titles included in previous newsletters. The 2nd edition of Steve Krug’s highly respected title on website usability ‘ Don’t Make Me Think! ‘ is an easy to read and entertaining guide to the key elements that help to make some websites perform better than others.

Read the full review of Don’t Make Me Think! here.

For this month’s book review we look at a new title that covers the broader area of online marketing which can also be hard to achieve – viral, or ‘buzz’ marketing, through word of mouth and other communication channels on the Internet. Done well, this marketing technique can be extremely effective in building traffic and brand awareness online and Connected Marketing contains contributions from a series of specialists in this field.

Read the full review of Connected Marketing here.

For this month’s book review we look at a new title in the growing list of books now being published on search engine marketing techniques and applications. Search Marketing Strategies by James Colborn is written for marketing professionals who want to start using, or improve their expertise in, search engine marketing techniques – both through natural optimisation and paid search.

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For this month’s book review we have looked at 2 titles covering PPC advertising. The first is a good general introduction to this form of paid search marketing – the Pay-Per-Click Search Engine Marketing Handbook. Written by 2 US advertisers it does have a strong bias to US services and tools, but it still provides a clear and concise introduction for anyone wanting an overview of PPC, how it works and how to use it effectively. There is also a useful chapter on the issue of click fraud and how to combat it.

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The second title is a more detailed book that just focuses on Google Ads (AdWords). Winning Results with Google Ads (AdWords) is not an easy read but an essential one if you’re spending significant budgets on Google and want to get better results. There are lots of hints and tips here to ensure a quick return on your investment from buying this book!

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This month we review a book re-issued and updated in 2005 by Matt Haig. It offers a quick read and a good overview of many of the issues surrounding setting up and running a business online.

Read the full review.