Using weblogs as a marketing tool

Weblogs or ‘blogs’ have become increasingly widespread on the Internet in recent years. Initially these were written by individuals within a specific interest area but more recently we have seen businesses start to use them as a marketing tool, particularly in quite specialist markets.

A well written, frequently updated blog can establish your business’s credibility as an expert in its field, develop an affinity with potential customers and can also allow you to respond current issues related to your business in an informal manner.

It can also provide a number of benefits for your search engine traffic.

• It is a good way of creating more content on your website that can be used to target keywords relevant to your business;
• Any other websites that link to the content on your blog can benefit your website’s link popularity.
• Search engines also tend to crawl frequently updated websites on a more regular basis, which can be of great help when you are trying to develop the search engine optimisation on your website.

Of course a successful weblog needs to be frequently updated, requires time and a talent for writing. However, done well it can a very cost effective marketing tool than can build on the strengths of your existing website.

For more information on blogs, this acticle provides a good overview or to find out more how weblogs could be used to market your business, contact us to discuss what options may be possible.

Leave a Reply