Online Press Releases

The posting of press releases through online sites can be a valuable way to promote your business as well as another way to support your search engine marketing activity. As they grow into significant online resources, many of the main press release websites have started to support their search engine coverage by optimising their sites, resulting in the possibility for your press release to achieve some good exposure on the main search engines!

Press release distribution sites have been on the web for many years and can provide a valuable marketing channel for many companies. However, as well as helping to increase your visibility on the web through the distribution of press releases, it is also possible to use this content to support search engine rankings and to build the number of links to your site.

If you’re thinking of submitting a press release in the near future here are some of the main sites you could consider submitting to:

• Press Box
• PR Web
• Press World
• Free Press Release
• Click Press
• Click 2 New Sites
• PR Leap

Most of these sites enable you to publish each press release for free, although most require registration to be made. However, when using these tools, here are some tips for optimising your release:

• Include some of the main search terms you want to target within the text of your release, and in particular within its title, but remember not to sacrifice the readability of the article. The title of the release is often used as the <title> tag for the page once indexed on the main search engines.
• When allowed, include links through to your website within the release, as this can help increase the number of links that are linking through to your own site.
• Of course, if you have newsworthy stories to publish, these should also be added to your own site to support the content and to help target the same or similar terms as the circulated releases.

If you’d like to know more about using press releases to support your marketing activity and to increase your search engine visibility, please contact us for more details.

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