Building Links

Most of you are probably aware that inbound links to a website can generate extra visitors. However, relevant inbound links from other popular websites are also an important factor used by major search engines to determine a site’s position in their results lists.

Optimised metatags and content can ensure that a website is actually listed in search results, but it is inbound links that are now one of the major factors determining where a website is ranked within search results. In simple terms, metatags and content provide targeting and links provide the power to reach the top!

You can check the number of inbound links that your highest ranking competitors have obtained by typing link: before your competitor’s domain in Google (eg: link:www.yahoo.com) or linkdomain: in MSN. This is often helpful in deciding how many links you may need in order to be competitive in your market.

Owners of popular websites are becoming more aware of the value that a link from their site brings, and as such the number of sites offering free links is diminishing as reciprocal linking (providing a link to each others website) and paid links are becoming increasingly popular.

If you are considering reciprocal linking, you should consider which kind of sites you wish to be associated with and where on your website you want to put a links page. We can help you with this process, as well as identifying the best link sites to approach.

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