Online marketing news – Overture launches the SiteMatch Paid Inclusion

Paid inclusion services represent an opportunity to guarantee that your
website will be spidered for inclusion within natural search engine
listings.

Overture – who are traditionally a pay-per-click search provider – has now
established itself as the major player in the paid inclusion market, having
taken over the Inktomi SearchSubmit service through their position as a
subsidiary company of Yahoo. Previously pages could be submitted directly to
Inktomi to enable listings to appear on MSN, HotBot and some smaller search
tools, but with the new Overture inclusion option, you can now get your site
regularly spidered by all of the Overture partner search engines, including
Yahoo, AllTheWeb, AltaVista & MSN.

This package can be purchased directly from Overture or through a number of
their partners. There is a hybrid pricing model of paid URL submissions which
cost around US$45 for the 1st URL, US$25 for URLs 2-10 and US$10 thereafter. The
additional cost factor now added, however, is that there is also a pay-per-click
element of between US$0.15 and US$0.30, depending on your industry sector.

SiteMatch can provide you with fast track listings in the majority of major
search engines, except Google. However, your site will only get indexed and you
still need to be optimised to enable a good ranking under your chosen key
phrases. Its value is also questionable if your site is already well established
in all the search engines and it is still possible for new or updated sites to
get indexed in time without paying the inclusion fee.

Read more href=”http://www.content.overture.com/d/USm/ays/sm.jhtml”>here or ask us for
advice about this option and whether it would benefit your site listings.

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