Pay-Per-Click tips – Conversion tracking

Conversion tracking is an effective way of measuring the performance of your
pay-per-click advertising – yet many websites do not take advantage of this
useful feature as it requires the addition of a small snippet of code to an
online form on your site in order to work. Once set up, however conversion
statistics are automatically included in your reports and can provide powerful
data.

The average cost per conversion (how much you are spending on pay per click
for every enquiry or sale) provides a good measure of how effective your
campaign is. This information can easily be used to assess the worth of pay per
click, and to adjust the use of search terms and bid rates to achieve better
results.

The conversion rate (how many site visits for every enquiry or sale), can
also provide a good indicator of how effective your website is at converting
visits into actions. You may find that by creating specific landing pages or
directing a user to an individual product page when they click on your adverts
provides you with a better conversion rate than just sending a user straight to
your homepage.

If you’re not using this useful feature and have an ecommerce site or use an
online enquiry form, contact us for advice on how to get it set up.

• Google
  AdWords conversion tracking FAQ
• href=”http://www.content.overture.com/d/UKm/ac/fa/dtcfaq_cc.jhtml”>Overture
  conversion tracking FAQ

To find out more, please read on below. You can also browse through previous editions and if you would like to subscribe to the newsletter, just submit your details using the form at the side of the page.

Best regards,

Clive Hawkins

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