Testing the effectiveness of PPC advertising

We spend a significant amount of time making sure that the pay-per-click campaigns we run provide our clients with the best value and ROI (Return on Investment), which is particularly useful if conversion tracking code is used. However it can still be very useful to test different strategies with bid prices, keywords and adverts to ensure this performance is retained or improved further.

Google Ads (AdWords) has a useful feature that allows more than one advert to be created for the same group of keywords. Google displays 2 or more adverts alternately so that a split test can be run to see which advert converts more searches to visits. We have also conducted tests for some of our clients using different bid prices over weekly periods to establish the best performance levels between sales/leads and the average cost per click.

If you have a PPC campaign in place and would like to know more about testing its performance, or if you want to discuss the advantages of using PPC advertising, please contact us now to find out more.

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