Google supplemental results

There are plently of searches you can make on the main search engines to discover more about your own or competitor’s websites. We’ve discussed some of these previously:

• How much of your site is indexed
• Checking your inbound links

Recently we’ve come accross some more advanced searches you can make, including one to check the pages within a website that are included within Google’s supplemental results.
To view a list of the pages within these results you can use the search site:www.yourdomain.com *** -view. This will highlight pages within your site that are not fully indexed by Google, which could be due to a number of factors such as:

• The content is duplicated elsewhere on your website or other domains – Here Google may be filtering and placing a priority on the content on a single website.
• The page content and code is very similar to other pages within the website – A particular problem here is a website with lots of pages which have only a small amount of content, and similar coding at the top of the page. Unique titles and descriptions can help the page be viewed as unique.
• The content is included deep within your website structure and has not been fully crawled – you may find a sitemap to reduce the ‘layers’ within your website helps.
• The content or website is new and has not yet been fully crawled – time may help, but it will also be useful to build the number of links into the site, to increase the number of routes the Google Crawler might take to index the website.

If you find sections of your website that are included within the supplement results we happy to provide a free assessment or advice on this.

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