Googling’ your neighbours

As the dominance of Google has lead to it entering the language as a verb, the depth of information indexed by this search engine has opened up new opportunities for search, from ‘googling’ and individual or a neighbourhood.

You can use the power of Google to find out more about your neighbours – either around your home or work address. Simply search by your postcode and see what comes up. You can learn about the interests or activities of neighbours, possibly businesses being run from home or planning applications that have been picked up by Google as web pages or PDF documents.

You can also find out more about neighbouring companies and discover if there are any opportunities for new or shared business. Try this on other search engines as well to compare the depth or variety of data that’s displayed. As Google becomes more efficient at indexing the ‘deep web’, so more and more content becomes available to public scrutiny and the boundaries of information get broken down on the world’s foremost encyclopedia!

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