The Internet Advertising Bureau UK

The IAB has been a representative body for the online marketing industry since 1997. Originally called the Interactive Advertising Bureau, the organisation has recently marked the arrival of a new Chief Executive by renaming itself as the Internet Advertising Bureau.

The IAB’s website provides a range of useful information for online marketers. In particular, the ‘knowledge bank’ section is valuable for researching industry trends and the latest data is presented in some detail using a series of downloadable factsheets.

For example, it was the IAB who reported that online adspend had increased by 60% in 2004, and that search advertising (which is predominantly PPC listings in this survey) holds the largest share of this spend at 39.5% (‘257.8m) and the format grew by a massive 87% compared to 2003.

The IAB have also published a series of online guides on a range of different subjects related to Internet marketing, which can provide some useful introductions to various branches of the industry and techniques being used.

There are also a series of case studies for different industry sectors, latest news releases and forthcoming events and a ‘jargon buster’ for some of the more technical terms used in this field!

However, if all this leaves you with more questions than answers, or has opened up new possibilities for your online marketing activity, contact us now to discuss any of this in more detail!

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