UK Online Marketing Spend Increases by 80%

A new href=”http://www.iabuk.net/index.php?class=news&view=959″>report issued
by the Interactive Advertising Bureau shows that over the last year there has
been a big increase in online advertising spend in the UK, with an 80% rise over
the last year. In comparison, the advertising industry as a whole grew just in
line with inflation by only 3%.

The report shows that out of a total online advertising spend of ‘353.6m in
2003, with search advertising accounting for ‘84.4m – almost as much as cinema
advertising. This illustrates the dramatic growth in this area over the past few
years, with pay-per-click advertising now becoming the new customer acquisition
tool for direct marketers, being both high-measurable (see below) and
cost-effective for many businesses.

If you believe that online marketing should be playing a more significant
role in your business, or would like to find out how it can work better in your
market, contact us to find out more.

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