Website Marketing Health Check for 2013

We’ve outlined below some of the key things you should have in place or be thinking about to tackle in 2013 as a prominent website in your sector. You may be targeting a small local area, or a national or even international marketplace. Either way, you can ensure that you’re one step ahead with our health check report, which will highlight any areas of potential improvement – some of which can be quick to fix, others may take more time and cost.

We’re also offering our standard health check reports – either for your overall website marketing positioning, or specifically for your Google Ads (AdWords) account – at half the usual price for January only. So now’s the time to start and see what needs to be done to get 2013 to the best possible start.

What does the marketing health check cover?

There are some core areas that we would recommend need to be in place for any website competing online and our health check review will address these, including the following:

Website Indexing – how well is your site being indexed by Google and Bing, and how often? Is your site using the Webmaster Consoles provided by these search engines? Are your robots.txt and sitemap.xml files being used correctly? Do you have duplicate content pages and, if so, is canonicalisation being used?

Search Engine Optimisation – if your pages are being indexed, how well can your website be found? How effective is your search engine optimisation structure, including the use of search terms, body content and design issues? Are you targeting your local market effectively? How strong is your brand name reputation in the search results?

Links – one of the key requirements for a good ranking performance on Google is the number and quality of inbound links to your site. How does your domain perform and what else could be done, both with internal and external links?

Pay-per-click advertising – are you using PPC advertising, such as Google Ads (AdWords), and how well does this perform? We can give your account a brief review, or we offer a more in-depth health check for PPC advertisers if required (see below).

Website design & functionality – once you drive visits to your website, how well does it perform? Our health check will identify any key issues like navigation, design or content issues, how ‘trustworthy’ is it, and more. We will also review your site on smartphones to see how you are catering for the growing mobile search market.

Analytics – does your site use an analytics package, and specifically Google Analytics? If so, what does it show and how can you use this powerful business information tool for your advantage?

Social media – finally, what role does social media play in your market and are you doing enough to capture potential customers from this market?

SPECIAL OFFER: Our standard website marketing health check usually costs £350, but if you’d like this for your site in January, we are only charging £175 (exc VAT) for the report. To find out more, please submit this form or contact us directly by email.

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